Focus Group

Myself and Ferne gathered a group of people together who were students at Walton High aged between 17-18 years old. We decided on this age range as it is a suitable demographic from our target audience therefore the information we gain is valuable.
The majority of people felt that the hand in the centre was extremely effective, and individual. They felt that it clearly portrays our genre through the scratchy writing and blood, and that it is effective. They felt that the title was clear, and that the red and white colour theme works really well and that everything with in the poster compliments each other, and everything has a purpose and no space is wasted. They felt that the black background makes the hand stand out and makes the poster more striking and eye catching. We showed them the original image and they felt that it looks a lot better with out the writing saying 'coming soon' on the hand. There was a few criticisms, some people felt that the fingers looked computer generated, and the image is a bit too depressing. A few people found that the writing could of been messier, that the word 'hurt' is too big and may create confusion for the audience on what the title is. Some people found that the writing at the bottom is too small and that more members of the cast and information about the film should be added in. Other people felt that the audience may not understand why we have used the image and the relevance it has too the title, or what other advertisements they should look out for in other media. Although these criticisms are valued a lot of things they criticised where things we created on purpose, and many of them didn't understand the difference between a micro and a macro film creation and the effects it has on the campaign. We have concluded that the cast is irrelevant for our trailer as we have no leading actors or actresses, that's why it is very small and many people didn't notice it. The fact that they felt they couldn't work out what the film was about from our trailer was our intended effect as we wanted to create a narrative enigma and therefore make our audience question what they see, creating the 'buzz' before and therefore creating audience gratification. Some people have provided constructive criticisms that we could follow up on, but it was a minority of people who stated these improvements and therefore if we changed it, we wouldn't be pleasing the majority, as the majority said they preferred it as it was.