The purpose of a film trailer is to advertise a film by showing a condensed version of it to an audience in order to persuade them to watch the whole film. The trailer consists of several selected shots in the film to portray a story-line to the audience without revealing the main aspects of it. In order to sell the film to the audience, trailers normally use the most exciting shots they have without using spoilers that give away the plot. This is important as trailers usually have a maximum of two and a half minutes and need to sell an entire films worth within that. Most trailers are shown in the cinema however they are also available on the internet and on the television.
A teaser trailer is a short version of a main trailer lasting between 30 - 60 seconds in comparison to a main trailer that lasts up to 2 and a half minutes long. The teaser trailers purpose is still to advertise an upcoming film, however it is a condensed version of the trailer itself. This short footage teases the audience and can give a greater impact on the audience, as they want to find out more from the film due to the lack of detail given. This is used alongside a marketing campaign, usually for big films to add to the hype of the upcoming film. Teaser trailers are often made during the editing process of the film, which can lead to it containing deleted or alternate scenes. Teaser trailers are often shown on Televisions and need to be quick to fit in with the other advertisements.
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