Trailers are a brilliant form of advertising for the movie and are often the most effective method of communicating to the target audience. It is also often replayed and only lasts for a short while, which is more likely to keep the image in your brain.
The trailers used many similar techniques such as cuts, fades, music, voice-overs, text and low lighting, which helped to portray the genre of horror and give an overview of the plot.
The trailer should entice the target audience and give them enough information so that they know the plot, but yet don't give show any spoilers otherwise the audience will know the whole plot and will not need to see it. Some trailers will also use celebrities names and directors names and previous work to entice an audience that those names might already have. This also gives the film more credibility, as it is attached to a reputation.
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