This poster is an advertisement for the film 'Last House On The Left'. Posters need to represent the whole of the film in one image, which is hard to portray and also to attract audiences through them, however they are very effective as they can reach a wide audience and may subconsciously make you want to see the film. I have chosen to research the poster for the 'Last House On The Left', as it has been a great influence during the development of my trailer and i am interested to see how they have marketed through the use of posters.
This films genre is horror, which is evident from the use of dark colours. The background colour is black, which is traditionally a colour associated with bad. This is because black is associated with night, in which your senses are restricted as you can't see as much, which projects the fear of the unknown. It also connotes isolation as at night you are usually alone or asleep, which is potentially dangerous as you are not as aware of your surroundings due to your tired state. This theme of isolation is also highlighted through the the image of the house on its own, which has white surrounding it. The image is taking from a long shot, which helps to show the isolation of the house and reflect the danger of the characters in the film. This illuminates the house from the surrounding blackness, which helps us to identify that it is the only house, which is anchored by the word 'Last'. We can also see that around the house are trees, which implies the surrounding area is a forest. This also brings dangerous connotations as you are not able to see what is in a forest due to the vastness of it, which brings the element of the unknown in it. Also it brings the theme of isolation, as in a forest you are undetectable and alone, which puts you in greater danger. The light is also misty, which represents a fog, which also helps to portray the genre of horror. This is because fog can hide certain things as it creates a disadvantage for our vision, which again brings the fear of the unknown into it.
The text is very large and takes most of the sky up. The font is very classic and easy to read, which is important as if people are walking past the poster they need to identify the title quickly. The use of the white font makes the title stand out, but also helps to draw attention to the image, as this portrays the fear of the film. The word 'House' is featured bigger then the rest of the text and is also featured in the colour red. 'House' may be presented as bigger, as again it is something that the audience can easily identify with, which helps to create an emotional response. This emotional response is created as the colour red connotes danger and blood, which is reinforced by the smearing of the colour outside of the letters, which creates an effect of blood. This helps the audience to feel an element of danger, as you should feel safest in your house. There is also a caption at the bottom of the poster, which imposes a rhetorical question. This helps to give the reader an emotional response, as it uses a personal pronoun which involves the audience and encourages them to involve themselves in the film. Also the use of 'How Far...' implies that the audience will find out the lengths of revenge a person will take, which is part of human fascination and will intrigue audiences. The text also use capital letters which is used to create attention and stand out more as they are block letters. This creates a sense of urgency of the film and helps to reflect the danger in the genre of horror.
The poster gives information of the film at the bottom of the poster as people are least likely to focus on this area. This information features their website, the certificate of the film, and the creators. It interestingly has no release date, although this may not be needed as the poster is just used to reinforce the awareness of the film. The positioning of the poster is very central, which helps to create a surrounding of darkness. This creates a feeling of isolation and entrapment. This poster is very eye catching which is created through the use of colours, the font and the image.
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