After myself and Ferne had filmed the footage we needed for our trailer we started editing it on the software, Adobe Elements. This allowed us to cut, merge, brighten and use different effects on the filming we had done.
First of all we put our pieces of footage in order to match our storyboard. This allowed us to have a clear vision of what we had and then made it easier to see what we needed to edit in order for it to flow. The filming represented the storyboard, however we felt the love scene let the rest of the trailer down. We decided that Talia, our actress for Sophie, had an acting strength and it may be better if we filmed it from Bowe's perspective. This gave the audience a deeper connection with the characters and also made it seem more professional.
We used the editing tools to see what effects we could use in order to create the most effective trailer. We changed the colours of some images and also used photographs that we had taken of Sophie to help create a more shocking reaction from the audience. Myself and Amy cut a lot of film as we only used the bits that were necessary and effective. This is why when creating our project we used as much film as we can, so that we could edit the best parts.
We feel that we have started the editing process well as we are aware of how to use the software and manipulate it to our advantage, however the trailer needs more editing, as the filming may need to be moved around.
2nd section of editing:
Once myself and Ferne had all our footage together, we began refining and deciding what footage we felt was appropriate and effective for our trailer. When myself and Ferne first designed our storyboard we were very ambitious in our ideas, but due to technical limitations we have altered how we want our trailer to look so that it still looks effective. If we had followed our storyboard precisisly our trailer would have been too long and therefore would not have been a teaser. We feel that for our plot we needed to speed up our trailer to make it more impacting and effective and to capture our target audiences attention quicker. We have therefore decided that the images of Sophie in distress should take up the majority of our trailer, cut up with still photos of her as well, as we felt these are impacting and build tension and will shock our audience. By cutting out the love scene that comes after the phone call to Sophies father, and jumping straight to the horrific images, it disorientates the audience and leaves them in the fear of the unknown. These images and footage also clearly reflect our chosen genre. We have manipulated the images to make them green, this colour connotes an eiry atmosphere, it also reflects possible night vision shots which is closely associated with fear. This colour sharply contrasts with the rest of the trailer, which also works effectively with the quick cut transitions. We have removed the caption, 'How far would you go to save someone you loved?', as we felt that by using three captions we were defeating the impact that the previous two give. As we have previously removed the scene where Sophie's sister comes to save her the caption does not make sense or have relevance. We inserted our production logo, captions and title for the film in the desired locations as well.
Peer assessment:
We then showed our initial trailer to our peers who are the age of our target audience. We asked them to give both positive and negative feedback so that we could improve our trailer to a better standard. Here is what our peers said, and the improvements that Myself and Ferne made where needed.
1. They really liked the flashes of photos of Talia, as they felt that it created tension effectively and made the trailer instantly relate to the genre of horror. They liked the colour contrast between that and the footage as it made them really stand out and also because they where flashed so quickly the audience couldn't see the images in great detail, but the over all impression was given.
2. They said that the trailer was an ideal time, and didn't give away too much of the plot and therefore left them intrigued and built suspense and tension effectively
3. They also said that the caption writing was hard to read straight away, and either we need to leave the whole caption on for longer, so it gives the audience a chance to read it, or change the font. To improve this myself and Ferne decided that we didn't want to compromise the pace of our trailer, because the whole idea of it relies on it being fast enough to build tension and create an atmosphere and therefore by slowing the captions down we loose this effect. We therefore decided to take the caption pages and edit them on Photo Shop to make them easier to read. As the font have a scratch effect put on top of the lettering, we decided to simplify it by removing this by using a paintbrush tool, and therefore leaving just the letters. We also spaced out the words, and lines to that they where easier to read quickly.
4. They said that the caption pages were not on for the correct amount of time, for one it was on for too long and therefore slowed down the pace of the trailer down, and for the other it wasn't on for long enough for them to read. Once Myself and Ferne had changed the caption pages, we then went through the trailer again to reassess the timing. As Ferne timed it I went through and read the captions out loud so that we could ensure that the captions where on for the correct time, and we made changes where necessary.
3rd section of editing:
The next stage in editing was for Myself and Ferne to add music to our trailer. We had intially taken ispiration from 'Last House on The Left' a trailer we analysed through our research. In this trailer they had included the song 'Sweet child of mine' which is a very happy song, this was juxa posed with sinister gory and violent images of people being hurt or brutally murdered. We felt this was effective as it made the audience activlely be involved in the trailer as normally when music starts in a trailer it automatically sets the tone and people often arnet required to question it. By including a happy song contrasted with horrific images, it makes the audience question what they see and therefore makes the trailer more memorable. As myself and Ferne have decided to cut the happy shots at the beginning of the trailer, the music that we where going to use for this- 'Brown Eyed Girl' was no longer appropriate. We had also intended to use a version of 'Little Lies' that we found online, and we found the sound track called 'The End'- by John Murphy which is used in sections of 'Last house on the left'. When we began to experiment with these differnt sound tracks we intially decided that we would use both 'Little Lies' and 'The End', once we began trying to do this we decided that it wasn't effective as it ruined the flow of the trailer. We then tried to use each track seperatley and found that 'The End' was the most effective one as it built tension and didnt distract from the footage itself. We edited it so that in vairous places we increased/ decreased the sound to add tension, or to allow for Sophie to talk. We also edited the sound so that the captions went in time with the music, we also muted all other elements of the footage except the end where Sophie is crying.
We recorded a phone call to go at the beginning of trailer using a voice recorder. We initally got transmission signals from the phone call on the recorder so had to re record what we did. We uploaded it on to the computer and cut sections out to make it shorter and flow properly.
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