In order to see if our magazine cover was successful, we decided to run a focus group. This meant we gathered people from our target audience, showed them our magazine cover and collected feedback on aspects they thought were successful and aspects which could be improved. The overall feedback was:
- The pose of the model is very successful as she draws in the reader because she is leaning out to the audience and looking at you. This helps to attract our audience, which will increase our sales and show that it is a successful presentational device.
- The colouring of the coverlines are attractive and very interesting in comparison with the harsh image. However there are some words which are harder to read because of the background.
- The title stood out and was thought of well. It helps to convey the magazines identity by showing that it covers different subject matters and is a visual image for a visually themed magazine.
- They also thought that there was a good cross section of subject matter. However they believed that not all readers would know what adobe was and thought we could have used a more well known technological subject as a coverline.
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