Poster Drafts

After analysing other macro media posters for films such as 'Orphan' and 'The last house on the left', myself and Ferne have come to understand conventions within posters and techniques used to attract specific audiences. We have designed three different posters that we could use in order to promote our film, taking into account our research and its relevance to our own film.


Here is our first draft:








This draft focuses on a main image of the antagonist, which will grab peoples attention as they may feel like the figure is looking at them. The image of Bowe remanis sinister, as the poster will have low key lighting and as his hood is up it hides his identity. This helps the audience to recognise the genre of horror, as a dark colour palette and a mysterious figure are conventions of horror. We would have a dark background and the writing would be in white in order to stand out from the background. The white colour for the text would also reflect the title with connotations of innocence. We also placed 'Coming Soon' underneath the title so that the audience are able to relate this as a film poster.

This draft focuses on a main image of a hand. We wanted to use a hand to represent the girl pleading for help. We decided that as the main image we would put the title on her hand in blood to create a bigger impact. The hand would be in the middle of the canvas to ensure it is clear that this is the title of the film. This approach is a unique way in displaying the title of the film, which will help our poster to stand out. The genre of horror is clear through the image of blood and low key lighting, which are conventions of the horror genre. This will help to attract an audience that is interested in horror films, which are part of our target audience. We will also place the 'Coming Soon' underneath the image of the hand to ensure that the audience are aware that it is promoting a film. The simplistic poster creates a greater impact as people can focus on the image of the poster. We have used a limited colour palette of red, black and white. The colours of red and white are very ambiguous and create alternative meanings of the poster. These colours also contrast with the black background, which has universal connotations of evil and the unknown, which are themes our film portrays.

This draft uses a main image of Sophie who has been beaten and in distress. This is eye catching as it is an unusual and disturbing image to see. This will intrigue people and persuade them to watch the film. This image is also shown in the trailer which will create synergy between the different promotional mediums and build awareness of the film as a whole. The white lies will be in a black font as the image will not be black and this will help the title to stand out more than it is in white. This also creates a juxtaposition with the title as it uses the word 'white' and uses the colour 'black'. This can help portray the sinister aspects of a white lie, which is the concept behind our film. We have also used a tagline to reflect the concept of the film, which also makes the audience relate their own experiences of 'white lies' to the film and may encourage them to see the effects.

All of our drafts sell our film through a main image. This is because it is a horror genre and the images in the film will grab people's attention. As our film is in the micro media we have not used cast as our unique selling point as due to our budget we have not used anyone famous and people will not be able to recognise them.